Japan's Fast-Growing Innovation Community to Showcase a Record Number of Startups at CES

Innovators with solutions for Japan’s ‘super-aging society’ will map out their visions at the live Japan Session during the trade show.

TOKYO (Dec. 22, 2020) – The Japan External Trade Organization (JETRO) announced that 51 technology startups will join global technology leaders in representing Japan at CES 2021, which will take place virtually from Jan. 11-14, 2021. The number of Japanese startups exhibiting at the J-Startup Pavilion, which JETRO organizes, has nearly doubled from a year ago amid the country’s growing focus on the innovation economy. During the 2021 trade show, JETRO will also host a live online broadcast event, “Japan Session: Transforming the Super Aging Society into a Super Smart Society,” in which some startup founders will share their breakthrough technologies and visions of a thriving world that is barrier-free for all.